Meet Lindsay Gallimore

Tell us about yourself and your business.

I am a former high school teacher turned stay-at-home-mom and blogger. I have four children: a 6-year-old son, a 3-year-old daughter and 4-month-old twin boys. I blog about all things parenting related, with a focus on cloth diapers, babywearing, breastfeeding and women’s mental health advocacy. I am also a social media manager and a French-English translator, but I am currently taking a break from that #becausetwins.

How did you get started?

My blog started as a hobby. I found that a lot of my mom friends were coming to me for product recommendations, and I absolutely love to write and I love to teach. So I combined the fact that I was a new mom wanting to help other moms with my love of writing and teaching and Maman Loup’s Den was born. Looking back, I really had no clue what I was talking about in the early days so luckily those first few posts are long gone. As I built up a following on social media, brands and businesses started reaching out to me for advertising and collaborations, so my little hobby turned into a business.

What have you simplified in your life to make room for your passion?

On the outside, it might seem like I actually do a lot to complicate my life, like using cloth diapers on three kids. I tend to look at everything related to motherhood as fodder for my blog, including the feeling that there’s not enough time in the day (or night) to do everything I want and need to do. So rather than needing to make room for my passion, I actually blend it with my life. The one simplification that has been absolutely critical to pursue my business has been deciding to pay for daycare twice a week so that I can actually do the work needed to keep my blog running.

What is the single best piece of advice you have ever received?

My mom always told me not to wear black socks with white shoes, and my dad always told me not to eat yellow snow. I can’t choose!

What keeps you motivated?

Every so often I get a message from a reader who tells me something I wrote made a huge difference in her life. For example, by talking openly about my experience with pelvic floor physiotherapy, I’ve helped some fellow mamas seek a treatment they didn’t know existed for a problem they thought they were stuck with for life.

What struggles do you face balancing motherhood and running your own business? How do you deal with them?

The struggle is constant. There isn’t enough time in the day. I cannot possibly do it all and yet I have this inner voice that is telling me that I need to try. My brain is always overflowing with ideas for new content, for posts I want to write, for companies I want to reach out to, for car seats I want to help people install … I’m lucky in that my business is very linked to motherhood. So when I’m facing a parenting challenge, I can post about it on social media and suddenly I have all these voices of support from fellow mamas who’ve gone through the same thing.

What book changed your life? How?

Actually, it was a self-help book that I read when I was struggling desperately with my OCD. It’s called The Imp of the Mind and it taught me that we are not our thoughts.

What advice would you give someone that is just starting out?

Make a list of achievable goals, and realize that for your business to thrive and to maintain your sanity, you may need to budget for childcare.

What resource has made the biggest difference in your life?

Definitely finding a daycare where my daughter (and sometimes son now that school’s out) can hang while I get my momtrepreneuring on has helped me strike a small semblance of work/life balance (but then I had twins who are lying next to me on the bed while I type this).

What quote or words do you live by?

“It is what it is.” Prolific, I know.

Where can we find you online?

My website is, and you’ll find me on Instagram andFacebook too!